“You are what you share.” – Charles W. Leadbeater. As you know I’ve written a couple of posts before sharing my experience of getting succesful with blogging, for example the post that explains how to make your Instagram grow or my writings about how to make money with blogging. Today I’ll be talking about the differences in social media and most importantly, that you understand that every single platform has its different goals.
First of all, let’s start with the big ones. As a blogger, it’s for your own good to have Instagram and Facebook. Those two are necessities when it comes to social media. If you’re not fond of the idea of having an excessive amount of accounts, then stick to the these two because they will deliver you the best results (also invest most of your time in them). If you want to reach more people as an extra, try Twitter, Pinterest (for creative, beauty, fashion and lifestyle blogs), YouTube (if you’re planning on making vids as well – the vlogging hype is still huge), Google Plus, Tumblr, Polyvore, … There are many possibilities, but first you need to understand what they can be used for. When you’re goal is to have brand collaborations, then you have to have as many social media accounts as possible and off course a good follower base on the most important ones. Tbh, it’s not about the writing skills anymore. It’s all about the numbers when you’re working as an influencer.
Facebook doesn’t stand still. Right now, it’s all about the videos and the tags. The funnier the better, the more likely people will share. Try to create a conversation which is positive. You need to link the emotion to your page, that’s what it’s all about. When people laugh with your post, then they’ll probably check your page again and follow you. You can off course share your blogposts as you probably do already, but also use your page to get interaction from your readers. That’ll make people entertained and involved. The faster also the better, people don’t want to wait 5 minutes for a joke. They scroll untill they find a good one and first impressions are crucial. Also good ideas: Tag someone who…, memes, videos, shocking stories, animals, …. These topics always have the most response.
Instagram used to be a one image post with lots and lots of hashtags, now you can create Instagram stories and even share multiple images all at once. This kind of Snapchat rip off could be interesting to create a more personal feel with your readers. Share a story that has made your day. Make it feel real. If you go to an event, tell the story with your Insta account. Try to create a dream. People love to have this perfect image, so give them that. We all have bad days, but on social media you have to keep things positive. Show your courage, your motivation, your dedication and your passion.
Twitter was quite popular for a while, but I think it’s had its highest point now. It was all about text, but now it’s also possible to share images and more Twitter accounts seem to use visual materials to highlight their posts more. So the question is, what makes Twitter unique then? Right. I don’t have an answer to that. Retweeting is basically sharing. And liking can also be done on other social media accounts. I don’t think Twitter is personal, so if you’re looking for more distance between your private life as a blogger and your readers, then Twitter could be nice. It keeps things simple. While Insta & FB lay focus on being a brand ambassador to your blog, Twitter doesn’t really do the whole tell-a-story-or-a-joke-thing.
Pinterest is perfect when you’re looking for inspiration. When it comes to food, or fashion or makeup or DIY – everything can be found on Pinterest. Tips, how to’s, it’s a paradise for everyone who loves to get an overload of creative ideas. Creative minds will fall in love when starting an account on this platform.
- GOOGLE PLUS
Google Plus has had its time. Google wanted to be competitive with Facebook, but they don’t seem to succeed. It’s good for sharing, or for joining groups. But it doesn’t have the emotional involvement that Facebook has. Kind of like Twitter, but less boring with more engagement possibilities, for instance with the communities.
So which social media has your preference and why? For me, I’m definitely a Facebook fan. I love memes, kind of addicted to them.
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