Blog Academy: Succesvol samenwerken met bedrijven doe je zó

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Dag lieve lezers,

Het is weer even geleden dat ik nog eens wat tips gedeeld heb voor bloggers, dus bij deze haal ik mijn schade in 😉 Succesvol samenwerken met bedrijven als blogger nodigt uit tot verdere samenwerkingen. Heb je een opdracht mooi uitgevoerd dan is de kans op toekomstige collaboration proposals veel groter, plus je wordt meer opgemerkt door andere bedrijven! Het is dus alleen maar in je voordeel om succes te boeken met opdrachten.

Ik wil graag een korte FAQ inlassen, waarbij er meteen helderheid geschept kan worden over veelgestelde vragen als het gaat over ‘betaald bloggen’, waar soms nogal wat misverstanden over bestaan.

Vraag: Verdien je veel als blogger?

Veel is relatief, voor de ene is 10 euro veel en voor de andere is 500 euro pas een deftige bijverdienste. Eerlijk, als je je blog als bijkomende hobby uitvoert zoals ik dat doe, dan ga je er niet rijk van worden 🙂 Maar het is leuk, het zet aan tot het ontdekken van nieuwe merken en je schrijft zo eens over iets nieuws. Soms krijg je betaling aan de hand van producten die je dan gratis krijgt in ruil voor een review. Dit is wel fijn omdat je zo zelf ook eens dingen probeert die je misschien anders nooit had gekocht. Als je fulltime blogt kan je er wel een mooie verdienste aan overhouden denk ik, maar dan moet je je zeker goed verdiepen in SEO en marketing technieken.

Vraag: Ik heb een mail ontvangen met de uitnodiging om samen te werken met een bedrijf. Wat moet ik doen?

Belangrijk is dat je nagaat of de samenwerking een toegevoegde waarde biedt aan jou blog. Ga niet klakkeloos iedere samenwerking accepteren, want niet ieder onderwerp is interessant om over te schrijven voor jouw lezerspubliek. Valt het merk binnenin jouw blogthema’s, dan kan je eens gaan bekijken wat ze concreet verwachten van je. Een gesponsorde blogpost? Een product review? Een banner reclame? Ga na of je dit soort samenwerking ziet zitten. Zo ja dan kan je een bevestigende mail versturen waarin je vraagt verdere details te versturen.

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Vraag: Een bedrijf vraagt mij een artikel te publiceren in ruil voor een specifiek bedrag, maar dit bedrag is mij te laag. Kan ik een tegenvoorstel doen?

Jawel zeker! Vroeger accepteerde ik zonder nadenken ieder samenwerkingsvoorstel, maar ik heb gemerkt dat je echt meer de identiteit van een bedrijf dient aan te nemen. Een tegenvoorstel doen kan tot een compromis leiden waarbij beide partijen baad hebben. Als je je tegenvoorstel doet, geef dan een iets hoger bedrag dan je in principe wilt want vaak krijg je nog 1 tegenbod dat iets lager is en dat leidt tot een akkoord.

Vraag: Kan ik zelf bedrijven contacteren voor samenwerkingen?

Absoluut, voorzie dan zeker een media kit als bijlage. Een media kit is een soort samenvatting van je blog: het concept, de cijfers en de ervaring die je al hebt opgedaan. Via een media kit weet een bedrijf meteen of je past in hun plaatje of niet. Vaak hebben medewerkers van bedrijven weinig tijd om alles zelf na te gaan, vandaar dat een media kit tijdbesparend is. Bovendien oogt het professioneel. Beschouw het als een CV van je blog.

Vraag: Wat moet ik zeker voorzien op mijn blog als ik zoveel mogelijk aanvragen wil krijgen voor samenwerkingen?

Zorg voor een aantrekkelijke en vooral toegankelijke lay-out, een duidelijk overzicht van je social media & het aantal volgers en eventueel ook bezoekers. Na enkele seconden je site te bekijken moet een bedrijf al weten waarover je blog gaat. Je e-mail moet gemakkelijk terug te vinden zijn zodat bedrijven je snel kunnen contacteren. Verder kan je ook duidelijk vermelden dat je openstaat voor samenwerkingen, dit is nog een extra stimulans dat de drempel verlaagt je een mail te sturen.

Heb jij nog leuke tips i.v.m. samenwerken met bedrijven als blogger? Plaats een reactie op deze blogpost, wij horen graag van jullie! ❤ Wil je ook vrienden worden op Instagram? Volg ons op @outfitvandedagblog en mis geen update!

Bedankt voor jullie aandacht, tot de volgende keer!
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Building Your Empire: Making Your Blog Successful in 5 Easy Steps

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Hi readers,

This post is dedicated for all bloggers worldwide, since a lot of my visitors are having their own blog too I’d love to help them getting forward and reaching goals. Building your brand isn’t easy, especially in 2018 where you have so many influencers trying to make it and trying to earn money through the internet. That’s why I’ve written this blogpost, as a small blog guide for you.

Here are 5 easy steps that will make your blog successful:

1// Give it time

Rome wasn’t build in one day (we Belgians have a saying about that, I’m not sure if the Englishman use this sentence too). You can’t expect that your blog will have thousands of visitors on day 1. Or day 2. Or week 5. Don’t focus too much on the numbers. Maybe you have 1 particular reader who looks forward to your new blogpost every single time, and maybe your writings make his or her day better. That’s enough to be happy about, right? Appreciate the small achievements and give it time. Most famous bloggers have been blogging for over five years or longer, so why expect yourself to reach those targets when you’re just getting started?

2// Be active on social media

You can’t build your empire without social media. As a blogger it’s almost an obligation to have an Instagram, Facebook and Twitter page. If you want to have success, it’s important to that you reach as much people as possible. When you don’t have any social media accounts, then your blog might disappear on the world wide web. But when you look at it from another perspective, it’s very interesting to make your blog well known through social media. Some bloggers have gain lots of readers because of Instagram. So keeping your accounts updated will definitely help you to get your blog to the next level. It might be more work, but you get the rewards of it at the end.

3// Engage with other bloggers

You want to have comments, shares and likes? It all starts with you. When you leave a comment, share and/or like a post of another blogger, they will likely give it back to you. That’s so wonderful about the blogger community, bloggers support each other. I’m not saying everyone, but let’s say 60% of all bloggers will give you something in return. Same with following, you can’t expect people to follow you if you don’t follow anyone yourself. Give and take, it’s as simple as that. When you engage you will receive more engagement too.

4// Work on your visual lay-outs

Visual lay-outs are very, very important when blogging. Of course your writing skills have to be on point, but the visual part may be as important as the writing itself. Would you like to read a book without a title, chapters, paragraphs or any structure? I guess not. The same with blogging. People don’t want to get headaches when they read your blogposts. They looove structure. Take my blog posts as an example: you have a title supported with an image, an introduction, the middle which contains the information I wanted to share and the end of the post which has the conclusion and an invitation to share your views in the comment form. The bold words are essential information I highlighted. And when you use images, make the color scheme attractive. For Instagram you can use the Preview app, it’s a good tool I can recommend.

5// Don’t compare yourself to others

It’s the same as in real life: comparing makes absolutely no sense. You’ll always find something better in another person. That’s what makes us different. The same with blogging, another blogger might be better at image editing or Instagram sharing. It doesn’t matter. You can be inspired by others, but don’t compare. It’s a waste of energy and you need to stay true to your own style. That’s your key to success.

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If you have any more tips & tricks, feel free to share them in the comment form. To me it’s all about supporting each other, I hate jealousy and negativity – there’s plenty of that on the internet. Instead of doing that, it’s better to help each other grow and respect the fact that we are different.

Thank you for your attention & ‘til next time.
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How to understand the different types of social media

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Hi readers,

“You are what you share.” – Charles W. Leadbeater. As you know I’ve written a couple of posts before sharing my experience of getting succesful with blogging, for example the post that explains how to make your Instagram grow or my writings about how to make money with blogging. Today I’ll be talking about the differences in social media and most importantly, that you understand that every single platform has its different goals.

First of all, let’s start with the big ones. As a blogger, it’s for your own good to have Instagram and Facebook. Those two are necessities when it comes to social media. If you’re not fond of the idea of having an excessive amount of accounts, then stick to the these two because they will deliver you the best results (also invest most of your time in them). If you want to reach more people as an extra, try Twitter, Pinterest (for creative, beauty, fashion and lifestyle blogs), YouTube (if you’re planning on making vids as well – the vlogging hype is still huge), Google Plus, Tumblr, Polyvore, … There are many possibilities, but first you need to understand what they can be used for. When you’re goal is to have brand collaborations, then you have to have as many social media accounts as possible and off course a good follower base on the most important ones. Tbh, it’s not about the writing skills anymore. It’s all about the numbers when you’re working as an influencer.

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  • FACEBOOK

Facebook doesn’t stand still. Right now, it’s all about the videos and the tags. The funnier the better, the more likely people will share. Try to create a conversation which is positive. You need to link the emotion to your page, that’s what it’s all about. When people laugh with your post, then they’ll probably check your page again and follow you. You can off course share your blogposts as you probably do already, but also use your page to get interaction from your readers. That’ll make people entertained and involved. The faster also the better, people don’t want to wait 5 minutes for a joke. They scroll untill they find a good one and first impressions are crucial. Also good ideas: Tag someone who…, memes, videos, shocking stories, animals, …. These topics always have the most response.

  • INSTAGRAM

Instagram used to be a one image post with lots and lots of hashtags, now you can create Instagram stories and even share multiple images all at once. This kind of Snapchat rip off could be interesting to create a more personal feel with your readers. Share a story that has made your day. Make it feel real. If you go to an event, tell the story with your Insta account. Try to create a dream. People love to have this perfect image, so give them that. We all have bad days, but on social media you have to keep things positive. Show your courage, your motivation, your dedication and your passion.

  • TWITTER

Twitter was quite popular for a while, but I think it’s had its highest point now. It was all about text, but now it’s also possible to share images and more Twitter accounts seem to use visual materials to highlight their posts more. So the question is, what makes Twitter unique then? Right. I don’t have an answer to that. Retweeting is basically sharing. And liking can also be done on other social media accounts. I don’t think Twitter is personal, so if you’re looking for more distance between your private life as a blogger and your readers, then Twitter could be nice. It keeps things simple. While Insta & FB lay focus on being a brand ambassador to your blog, Twitter doesn’t really do the whole tell-a-story-or-a-joke-thing.

  • PINTEREST

Pinterest is perfect when you’re looking for inspiration. When it comes to food, or fashion or makeup or DIY – everything can be found on Pinterest. Tips, how to’s, it’s a paradise for everyone who loves to get an overload of creative ideas. Creative minds will fall in love when starting an account on this platform.

  • GOOGLE PLUS

Google Plus has had its time. Google wanted to be competitive with Facebook, but they don’t seem to succeed. It’s good for sharing, or for joining groups. But it doesn’t have the emotional involvement that Facebook has. Kind of like Twitter, but less boring with more engagement possibilities, for instance with the communities.

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So which social media has your preference and why? For me, I’m definitely a Facebook fan. I love memes, kind of addicted to them.

Do you like this post? Follow us for more blogging tips! We’re also looking for a guest post writer. Interested? Send your application to outfitvandedagblog@gmail.com

Making money with blogging: things you should know before you start

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Hi readers,

I wasn’t sure if I’d publish this post, because maybe some of you might think that I’m earning an income out of this – which isn’t the case. My main income is from working for Longchamp of course. But I do make some profit out of blogging and I thought it would be useful for some of you to discover how to do it and more specifically, what’s important when you negotiate with companies.

Here are some things you must know:

  • Social media is crucial : Companies look at one thing first: your followers base. So don’t expect to earn much if your rates are low. The more followers, the more collaboration opportunities you will get. Of course they don’t look at your numbers only, they also check if you have a loyal reader audience. But most of them stick to the followers count. If it’s low, they’ll probably won’t look further anyway. If you want to increase your followers count, focus on the 2 most important social media platforms: Instagram and Facebook.
  • Pick wisely : Once you get your first collab, many will follow by time because companies will notice that you do advertisements for other firms. It shows your work and it’s good to mention in your Media Kit (this is like your personal blog resume where you put your work experience, your blog themes and your followers and visitors count). Once you start writing for companies, you have to be smart. You will get lots of offers. Even from firms that don’t really represent your blog as a brand. Maybe you’re a fashionblogger just like me and you get a collab proposal from a led lights company. This has nothing similar with your topics, so why should you take the proposal anyway? Money ain’t everything. Stick to your themes. Your blog is your brand and readers will appreciate it when you stay loyal to that.
  • Know your worth : It’s sad to say, but companies take advantage of bloggers all the time – especially bloggers who are new to the business. Don’t get me wrong, if you have a low followers base, of course you won’t get paid a fortune to write a post. But you still put your effort in the writing, the sharing, the image editing, etcetera. So don’t let them fool you, set up a realistic price based on your experience and audience and don’t accept any offers below that number – negotiate wisely (you’re an independent business woman, my dear! 🙂 ) and know your worth. Blog articles are often a cheap way of advertising for many companies, but they are very valuable. Loyal readers will value your opinion as a writer more than a random 20 second advertisement on television – because they feel bound to you as a friend. They’ll take your worth on it that a product is worth buying.

I hope these tips helped you out as a blogger, once you get collaboration opportunities.. I wish I had this advice when I started in the business, because I wasn’t aware of this information at all.

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